{"id":219,"date":"2026-06-29T23:28:30","date_gmt":"2026-06-29T23:28:30","guid":{"rendered":"https:\/\/nypost.ascendagency.com\/?p=219"},"modified":"2026-06-29T23:28:30","modified_gmt":"2026-06-29T23:28:30","slug":"fifa-taps-linkme-for-world-cup-link-in-bio-on-instagram-tiktok-and-more","status":"publish","type":"post","link":"https:\/\/nypost.ascendagency.com\/?p=219","title":{"rendered":"FIFA Taps Linkme for World Cup link in bio on Instagram, TikTok, and more"},"content":{"rendered":"\n

The Miami-based AI-powered link in bio platform is helping FIFA route fans from Instagram, TikTok, Facebook, X, YouTube, and more to one connected World Cup destination.<\/em><\/p>\n\n\n\n


Image credit: Linkme<\/p>\n\n\n\n

FIFA\u2019s use of Linkme gives the Miami tech company a visible role in how World Cup fans find tournament-related content across digital channels.<\/p>\n\n\n\n

The global soccer organization has joined Linkme, the Miami-based AI-powered link in bio platform that helps creators, companies, athletes, and brands turn social media attention into action. FIFA is using Linkme to support its link-in-bio experience across social and digital channels, giving fans a centralized place to find World Cup-related updates, content, and resources.<\/p>\n\n\n\n

For fans, that means a simpler path from social content to the information they are actually looking for: match schedules, highlights, team pages, ticketing information, venue details, broadcast links, merchandise, fan experiences, and other World Cup updates.<\/p>\n\n\n\n

Link-in-bio platforms are evolving from simple profile links into operating systems for social media growth, analytics, campaign routing, and monetization.<\/p>\n\n\n\n

For Linkme, the move marks one of its biggest moments yet.<\/p>\n\n\n\n

\u201cFIFA choosing Linkme is a meaningful validation of the platform we\u2019ve built for businesses and global brands looking to manage their social presence more effectively,\u201d said Net Kohen, CEO of Linkme. The World Cup gives Linkme a high-profile opportunity to help connect fans with tournament content across social and digital channels through one centralized experience. We’re proud to be powering FIFA’s link-in-bio, but the bigger story is what this proves for every business: social media is now a growth engine, and Linkme is the infrastructure that turns attention into action.”<\/p>\n\n\n\n

Linkme has grown quickly in the creator economy by giving users a central digital home for links, content, products, audience engagement, and monetization. The company says close to 2 billion people visited a Linkme page in the past 12 months, as creators, athletes, restaurants, venues, retailers, and global brands increasingly use the platform to manage their social traffic.<\/p>\n\n\n\n

FIFA’s use of Linkme points to a broader shift in how major organizations think about social media. Big events no longer live in one place. Fans discover them through short-form clips, livestreams, posts, stories, reels, creator commentary, and highlights across multiple platforms. The challenge is getting that attention to the right destination quickly.<\/p>\n\n\n\n

“The World Cup is not one audience, one country or one platform,” said Daniel Benlulu, Chief Strategy Officer of Linkme. “It is billions of moments happening across the internet at the same time. Linkme can help give FIFA a fast, flexible system to turn that attention into clear pathways for fans.”<\/p>\n\n\n\n

Linkme says its platform is designed to help organizations update destinations quickly, route audiences to different campaigns, measure engagement, and keep social traffic organized across teams and channels. The company positions Linkme as more than a bio link tool: it is building an AI-powered social media operating system for creators, businesses, and brands that want to grow and monetize from every platform.<\/p>\n\n\n\n

That kind of infrastructure is becoming more important as social media becomes the front door for major events. Instead of asking fans to search across websites, apps, and multiple social platforms, organizations can use a single Linkme destination to make the fan journey easier.<\/p>\n\n\n\n

“This is exactly what we believe Linkme was built for,” Kohen said. “The internet has become fragmented, and the largest brands in the world need an operating system for attention. FIFA using Linkme for the World Cup shows that the future of social media is not just posting. It is directing attention with intelligence. Our AI-powered link in bio platform is changing the game for businesses and people who want to grow and monetize through social media.”<\/p>\n\n\n\n

The announcement also strengthens Miami’s position as a home for fast-growing technology companies that sit at the intersection of sports, entertainment, creators, and global culture.<\/p>\n\n\n\n

Linkme is headquartered in Miami and has increasingly positioned itself as a platform for both creators and enterprise brands. With FIFA now using Linkme for World Cup social media efforts, the company is stepping onto one of the largest stages in sports.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Miami-based AI-powered link in bio platform is helping FIFA route fans from Instagram, TikTok, Facebook, X, YouTube, and more to one connected World Cup destination. Image credit: Linkme FIFA\u2019s use of Linkme gives the Miami tech company a visible role in how World Cup fans find tournament-related content across digital channels. The global soccer […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-219","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/nypost.ascendagency.com\/index.php?rest_route=\/wp\/v2\/posts\/219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nypost.ascendagency.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nypost.ascendagency.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nypost.ascendagency.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nypost.ascendagency.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=219"}],"version-history":[{"count":1,"href":"https:\/\/nypost.ascendagency.com\/index.php?rest_route=\/wp\/v2\/posts\/219\/revisions"}],"predecessor-version":[{"id":220,"href":"https:\/\/nypost.ascendagency.com\/index.php?rest_route=\/wp\/v2\/posts\/219\/revisions\/220"}],"wp:attachment":[{"href":"https:\/\/nypost.ascendagency.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nypost.ascendagency.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nypost.ascendagency.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}