Exploring new approaches to how people connect online in Western markets, creates and cashes in online, Bebuzee fuses social media, messaging, payments, commerce and content into one seamless powerhouse platform – positioning itself as Positioning itself as an alternative to established technology platforms, and which the company says offers creators a potentially higher revenue share than many traditional platforms.
Image Credit: Bebuzee
When he was eight years old, Joseph Onyero decided to build a helicopter out of wood. “I had that mentality to create something,” he states. “It flew a bit, then fell to the ground, and was ultimately unsuccessful. But it’s not about being successful, it’s about having a vision and seeing it through.”
In early February 2026, Onyero’s newest vision came to life as his company Bebuzee was an early attempt to introduce a ‘superapp’ model in Western markets, combining social networking, payments, commerce, content, and services into a single ecosystem.
Hyped as “contributing to ongoing changes in digital platforms,” Bebuzee is the amalgamation of social media, video, messaging, business tools, and content discovery into one unified experience, eliminating the need for multiple apps and fragmented platforms. For example, WeChat in Asia started out as a messaging service and eventually grew into a “superapp.”
But that was in Asia only.
Bebuzee is aiming to develop a super-app model for Western markets. “Bebuzee was born in 2012,” Onyero shares, “and is a result of a sense of remorse after my first venture failed to materialize in 2004. I never anticipated it’d take this long to become a reality. That’s why we’re so delighted that the ‘superapp’ was completed in the back end of 2023 … it’s a huge achievement.”
Fostering community and collaboration beyond functionality, Bebuzee has photo and video features akin to those found on today’s most popular social networking and content-sharing platforms, allowing users to create, discover, and engage with visual stories in real time. “A lot of our functions don’t exist anywhere else,” shares Onyero. “For example, we have a feature called ‘Real Estate Newsfeed.’ This covers real estate news globally, not just in North America.” Where Bebuzee separates itself from other platforms is a 50-50 revenue-sharing model for content creators that the company says differs from the structures commonly used on many social media platforms. “We see content creators as having made certain social media platforms relevant. Therefore, we want to reward them. Without content, platforms don’t hold much value.”
Another notable aspect of Bebuzee’s development is the protection of personal data that Onyero says, “is owned by the user, not us. We encourage free speech for our users, while exercising caution and respect.” Whereas other platforms originally began as social networking sites that morphed into multifunctional digital ecosystems, Bebuzee is able to pivot with regard to what and how they add content, as it doesn’t have to break from its existing business model. “That’s how those platforms generate their revenue,” Onyero continues, “regardless of how much capital they have. So we’re going into this venture not overly concerned with how much the big boys have to play with.”
It’s this confidence and reassurance that Onyero says allows him to think big with regard to how big a global reach Bebuzee will eventually have. While the initial goal is to conquer North America and Europe, Onyero will look to saturate the African market with his concept, as it would be a proud achievement to dominate his native continent. In a world lacking data sharing, user trust, ecosystem fragmentation, and platform fatigue, Onyero aims to provide an environment built on respect and freedom of expression. “The ‘superapp’ is arguably the toughest project I’ve ever worked on in my life,” Onyero says. “If I’d known it’d have taken this long, I’d have thought twice. But then again, much like the helicopter story in my childhood, I love challenges.”
ABOUT BEBUZEE INC.
Bebuzee Inc. is a social media and digital entertainment platform dedicated to providing innovative and engaging experiences for its users. With a focus on community-driven content and seamless integration of diverse digital services, Bebuzee is part of a new generation of social media platforms.
For more information, visit Bebuzee’s website.
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